No-risk matched betting guarantees profits by exploiting bookmaker offers & free bets. We reveal ALL of the secrets in this complete guide. Matched betting exploits the free gambling offers given out by online gaming companies. For example, Ladbrokes and Coral both offer a £25. Mаtchеd bеtting is a technique used to profit from bookmаkеrs, where two bookmаkеrs are pitted against each other when their predicted outcomes vary greatly, Concept · Approaches · Worked example · Industry reactions.